They operate like a buy-side desk — daily reads, fast decisions, disciplined scaling. Our FTD volume tripled in 90 days and every campaign stayed firmly within our regulatory framework.
First media partner that brought a hypothesis on day one — and was right. Our CPL has not climbed back since, and the creative still passes compliance review.
Native, paid social and paid search under one roof, actually working together against a single FTD target. Rarer than it should be.